HDL Leadership

Don Norwood


Don Norwood is a 20+ year veteran of the logistics industry. His experience has ranged from a top producing salesman, senior executive at a major global logistics company to executing a turnaround of a midsize company as COO. Don launched High Definition Logistics in 2007 with the intent to create a boutique logistics company that delivers world class results to a very targeted market. Don is passionate about creating unique solutions and rising to the challenge to deliver continued innovation for his clients. He holds a BBA in Economics from the University of North Texas.
Don is a lifelong avid golfer, outdoorsman, and is known to enjoy spending time creating great tasting food. He has been married for twenty two years and has two daughters.

Michael Parra

General Manager

Michael has been with High Definition Logistics since its inception in 2007 as a Managing Partner. As a Managing Partner he brings an unbiased and fresh perspective to the HDL team. Prior to helping co-found HDL Michael worked in the automotive industry where he accumulated several years of management experience in sales, marketing, team building and finance. At HDL he is responsible for coordinating and directing daily operations as well as assisting the sales team in creatively designing solutions to support current clients and develop new clients.
Michael is a native Texan and now resides in Southlake, TX with his wife and three children. When not working, spending time with his family or coaching his son’s sports, Michael enjoys golfing, snow skiing, bird hunting, fishing and cooking. Being from the DFW Metroplex Michael also has the daily struggle of clinging onto any last hope of being a Cowboys fan, but is thankful for the other sports teams in the area.

Schedule a Free Collaborative Logistics Review. Contact us at 877.884.4443 or info@hdlog.com