HDL Leadership

Don Norwood


Don Norwood is a 20+ year veteran of the logistics industry. His experience has ranged from a top producing salesman, senior executive at a major global logistics company to executing a turnaround of a midsize company as COO. Don launched High Definition Logistics in 2007 with the intent to create a boutique logistics company that delivers world class results to a very targeted market. Don is passionate about creating unique solutions and rising to the challenge to deliver continued innovation for his clients. He holds a BBA in Economics from the University of North Texas.

Don is a lifelong avid golfer, outdoorsman, and is known to enjoy spending time creating great tasting food. He has been married for twenty five years and has two daughters.

Michael Parra

Managing Partner

Michael has been with High Definition Logistics since its inception in 2007 as a Managing Partner. As a Managing Partner he brings an unbiased and fresh perspective to the HDL team. Prior to helping co-found HDL Michael worked in the automotive industry where he accumulated several years of management experience in sales, marketing, team building and finance. At HDL he is responsible for coordinating and directing daily operations as well as assisting the sales team in creatively designing solutions to support current clients and develop new clients.

Michael is a native Texan and now resides in Southlake, TX with his wife and three children. When not working, spending time with his family or coaching his son’s sports, Michael enjoys golfing, snow skiing, bird hunting, fishing and cooking. Being from the DFW Metroplex Michael also has the daily struggle of clinging onto any last hope of being a Cowboys fan, but is thankful for the other sports teams in the area.

Jeremy Armstrong

V.P. of Solutions

Jeremy started in the transportation industry in the mid 90’s loading scaffolding trucks in the cold, rainy city of Portland, OR. During the first 15 years of his career, he was able to advance through many positions within the transportation and logistics arena. He moved to Texas in 2008 and was offered a unique opportunity to move to inside sales and lead generation for large BPO companies, helping sell SaaS solutions among the Fortune 500. This began his passion for helping companies connect with the right solution to solve unique challenges.

Jeremy has been married for over 25 years has four kids and three grandchildren. He is active in his local church, enjoys shooting, opportunities to learn and helping connect people together. He’s a firm believer that aligning with the right people, at the right time will lead to the right things happening.

Shandra Lacich

General Manager

Shandra Lacich joined High Definition Logistics as Director of Administrative and Client Services in August of 2009. Her responsibilities include assisting the accounting and operations teams, planning and facilitating special projects in support of the direct sales effort, and increasing customers’ understanding of the trends in their industry. Before coming to HDL she received her bachelor’s degree in marketing from the University of Central Florida, graduating summa cum laude.

In her spare time, Shandra enjoys spending time with her family, supporting the Oklahoma Sooners and her UCF Knights, along with being a skilled baker of decadent desserts.

Rick Enriquez

Director of Technology

Rick Enriquez has over 17 years of experience in freight forwarding, supply chain management and logistics technology. Rick joined High Defintion Logistics as Director of Operations in September of 2014 and has since transitioned into the Director of Technology. His areas of responsibility include the design, the planning and the development of our custom logistics management software. He’s gained valuable experience working with customers in implementing and managing innovative supply chain solutions.

He is a Technologist at heart and his passion for perfection shows within our company. Rick lives in the area and enjoys spending quality time with his two daughters and his extended family.

Schedule a Free Collaborative Logistics Review. Contact us at 877.884.4443 or info@hdlog.com